A Bit About Your Guides

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A Bit About Your Guides *

 

A Little Bit About Kim

With 20+ years of media experience in local, national, and digital media she has the ability to evolve and adapt to new and changing media opportunities.

Kim grew from her start in the traffic department at her first agency to Media Planning. She then made the rare switch to learn the other side of the business and joined the Media Buying group. There she was promoted to Supervisor.

After working as an Associate Media Director where she won the “Impact Player” award at a large national advertising agency, Kim and her family moved to Atlanta where she began freelancing for several large advertising agencies.

She is passionate about the growth and success of women business leaders and volunteers her time and expertise with the committee at LEAP (Ladies of Excellence and Partnership) a non profit group devoted to helping women-lead business owners in Forsyth County.

She has two teenage boys. She enjoys watching the boys play sports, volunteering at church, playing tennis…and fishing.

 
 

A Little Bit About Duffie

After studying marketing, Duffie’s journey began with ten years of managing a sales territory in the foodservice distribution industry in North Carolina. Working with restaurants, assisted livings, private schools and other foodservice establishments he particularly enjoyed finding the perfect new product, food costing the menu and helping a restaurant owner successfully merchandise the new item on their menu.


Wanting to learn more he then moved to Georgia to grow and experience the procurement and marketing sides of the business. Working for a cooperative of independently owned foodservice distributors located across the US, Canada, and the Caribbean he managed all aspects of private label brands sourced domestically and imported. He helped the mutual growth of distributor and manufacturer's category sales through the development and merchandising of marketing programs, and even took the time to participate in role plays as a buyer and shared some of his sales experiences in the corporate sales training courses that were offered to the distributor sales teams.


He then took all of that experience and helped develop a new subsidiary company intended to assist emerging restaurant chains and smaller multi-units grow geographically through negotiated distributor contracts and to grow organically through negotiated marketing programs with select food manufacturers for their menus. In this capacity he created and administered the first of its kind “operator rewards program” that was offered nationally for the, at the time, new and untapped foodservice at retail market.


Duffie enjoys being outdoors, reading, coaching youth sports, volunteering for his son’s sports team booster club, learning new things and... finding just the right fishing lure.