How do we work with other agencies?

 

JK&L Media, LLC can be a valuable strategic partner to other agencies

 
 

The answer depends on the agency and the needs that they have for their clients. The advertising agency world has a large variety of agencies with different specialties and skill sets. Each can bring something special to a client. Many times digital agencies and creative agency’s clients will grow to the point that they realize that they need traditional media (TV,Cable, Radio, etc). Those agencies have no experience in that very different world. It is a world of numbers, negotiation and nuanced decision making that isn’t easily navigated and rarely done well by a group without the right expertise. When the client makes this realization, they often change to larger agencies. Even the giant full service agencies need help sometimes. We can serve the agency of record of almost all sizes by bringing the high level of experience and value, that these agencies need but could neither offer nor easily add to their in-house offering, helping them to be able to stay with the client that they have helped grow along the way.

Some examples of how we can help agencies:

  • Help them win RFP’s by advising and/or writing the media plan

  • Plan, negotiate, and/or execute the media buys for the agency

  • Provide training on traditional media to the agency team

  • Work as the media team on behalf of the agency.

The needs of the client and the needs of the agency drive what we are able to do to help. Whether it’s a single one-time project for a specific client or a long term ongoing relationship, we can help agencies acquire, improve their relationship with, grow the business of, and keep clients.

Let’s talk talk through it. Contact us.