A Little Bit About Duffie

After studying marketing, Duffie’s journey began with ten years of managing a sales territory in the foodservice distribution industry in North Carolina. Working with restaurants, assisted livings, private schools and other foodservice establishments he particularly enjoyed finding the perfect new product, food costing the menu and helping a restaurant owner successfully merchandise the new item on their menu.

Wanting to learn more he then moved to Georgia to grow and experience the procurement and marketing sides of the business. Working for a cooperative of independently owned foodservice distributors located across the US, Canada, and the Caribbean he managed all aspects of private label brands sourced domestically and imported. He helped the mutual growth of distributor and manufacturer's category sales through the development and merchandising of marketing programs, and even took the time to participate in role plays as a buyer and shared some of his sales experiences in the corporate sales training courses that were offered to the distributor sales teams.

He then took all of that experience and helped develop a new subsidiary company intended to assist emerging restaurant chains and smaller multi-units grow geographically through negotiated distributor contracts and to grow organically through negotiated marketing programs with select food manufacturers for their menus. In this capacity he created and administered the first of its kind “operator rewards program” that was offered nationally for the, at the time, new and untapped foodservice at retail market.

Since 2017 Duffie has called upon his experience in sales, marketing and procurement and understanding of business functions and goals to advise Strategy for JK&L.

He has been focused on learning and implementing the digital side of the media buying business. As a self professed “data nerd” he is enthusiastic about the opportunities that digital, done the right way, and when needed coupled with Linear offers to businesses of all sizes.

Duffie enjoys being in the outdoors hiking and bicycling, reading, volunteering to serve others, photography, being active in church, learning new things and... finding just the right fishing lure.